What do you need to know about MBA recruiting for top Consumer Package Goods (CPG) companies? Darren invites Ana Archbold, Michigan Ross MBA '07, to share her experience working for companies like Kraft Foods, Unilever, and Johnson & Johnson, where she is currently a Senior Marketing Director for Neutrogena. Darren and Ana pay special attention to the recruiting process and what applicants can do to maximize their chances of landing internships and jobs. Ana also shares her thoughts on working internationally after getting a top US MBA.

This is Part 6 of our MBA Career Series. Looking for more career-related podcasts? Click here.

Questions

• Ana's background (2:54 )
• The importance of internships (5:48)
• Ana's tips to applicants on how they can get a leg up (9:16)
• What are top CPG companies looking for in hires? (16:24)
• The recruiting process (21:15)
• How important is prior industry experience? (25:20)
• Interviews (27:08)
• How interns are evaluated for full-time offers (30:15)
• Ana's advice to international students applying for US jobs & internships (37:09)
• How Ana landed a senior marketing role abroad in the UK (43:20)
• Ana's final advice to applicants (46:55)

About Our Guest

Ana Archbold got her MBA from Michigan Ross in 2007 and is currently a Senior Global Marketing Manager for Neutrogena, a Johnson & Johnson brand, in New York City. Previously, she worked as a Global Brand Manager, doing Strategy & Innovation for Unilever in London. Ana has over 15 years of experience in the marketing and brand management.

Episode summary, show notes and more at: http://touchmba.com/mba-careers-consumer-package-goods

What do MBA applicants need to know about MBA careers in brand management?

Darren invites Michael Schwartz, NYU Stern MBA '16, to share his experience working as a marketing and brand manager at companies like Philips, Unilever and Heineken.

Michael has worked in marketing and brand management for 10 years – don’t miss his hard-earned insights into the industry!

This is Part 5 of our MBA Career Series. Looking for more career-related podcasts? Click here.

Questions

• Michael's background (2:30 )
• What do brand managers do? (8:54)
• Common entry points for MBAs into brand management and industry trends (12:04)
• Why Michael pursued an MBA despite wanting to stay in brand management (14:36)
• Misconceptions about brand management (24:06)
• Traits of successful brand managers (25:16)
• Best part of job? Worst part of job? (29:15)
• Michael's recommended resources (34:00)
• Michael's thoughts on the value of a part-time MBA (38:10)

About Our Guest

After graduating from Baruch College with a degree in Marketing Management, Michael Schwartz has worked in Marketing and Brand Management roles for Philips, Unilever and Heineken. Michael graduated from NYU Stern's Part-time MBA program in 2016. Currently he is a Brand Director for Amstel at Heineken in New York City.

Episode summary, show notes and more at: http://touchmba.com/mba-careers-brand-management