Darren discusses the 4 “questions behind the questions” that admissions officers really want to know. If you can prepare compelling responses to these key questions, you stand a good shot of making the final cut.

Darren discusses 4 ways you can get and keep attention in your application. The primal “croc brain” that receives a pitch is intrigued by pleasant novelty, intrigue, movement, and suspense. Listen on for some very specific ways you can incorporate these elements into your MBA essays and resume.

We take the core concepts from Dan and Chip Heath's Made to Stick and apply them to your MBA application. How can you get admissions officers to pay attention to, remember, believe, care and act for you? The formula for sticky ideas (and applications) is SUCCES.